Roas Agents
Brand identity, website and admin panel for Roas Agents, an AI-powered performance marketing platform where AI agents watch the ad accounts and human experts make the call.
- Client
- Roas Agents
- Agency
- Astro Dijital
- Services
- BrandingWebsiteAdmin Dashboard
- Live
- roasagents.com ↗
- Technology
- Next.jsReactTypeScriptTailwind CSSPostgreSQLPrismaRedisAnthropic APIDockerClaude Code
The product
Roas Agents is a performance marketing platform with a simple idea: AI agents monitor Meta and Google ad accounts around the clock, and senior human experts turn those signals into decisions.
My role
I owned the whole visual side of the product: the brand identity, the marketing website and the admin panel the team uses to run the platform.
The challenge
Make an AI-heavy product feel calm and trustworthy, and explain a two-layer system, agents and humans, in a few seconds.
Brand identity
The name carries the metric every advertiser watches: ROAS. The wordmark turns the A into an upward arrow, a quiet nod to return on ad spend, and pairs it with the “agents & human” line that sums up the whole product.
- Wordmark & arrow mark
- Light and dark versions
- Monochrome palette with signal colours
- Typography system
A monochrome foundation
- Ink#0A0A0A
- White#FFFFFF
- Soft white#F3F3F1
- Grey#6B6B6B
UI status accents
Active #16A34A
Attention #F59E0B
Alert #EA580C
Typography
Plus Jakarta Sans
- Regular
- Bold
Icons
- Activity
- Wallet
- Target
- Megaphone
- File image
- Chart column
- Database
- Users
- Bell
- Layers
- Shield check
- Arrow right
Website
A single long page that tells the story in order: the problem advertisers recognise, how agents and experts split the work, the five steps from data to action, and what the client gets. Black and light sections alternate to separate the machine side from the human side.
- Information architecture & copy flow
- Desktop and mobile design
- Interactive scroll scenes
- English & Turkish
Admin panel
Behind the website sits the platform admin, where the Roas team manages every client workspace, domain, billing plan and agent. I designed it with the same calm language as the brand, so dense data stays easy to scan.
- Workspace & client management
- Agent and billing controls
- Tables, forms and empty states
Inside the dashboard
Everything the team sees, decides and tracks in one place
Monitor
- 01Real-time performance dashboard
- 02Meta, Google and other ad account performance
- 03ROAS, CPA, spend and budget tracking
- 04System status per client and account
- 05Connected data sources and integrations
AI signals
- 06Signals and alerts from AI agents
- 07Anomaly detection
- 08Creative performance and fatigue analysis
- 09Opportunity detection
- 10Budget allocation and budget suggestions
- 11A/B test and optimisation suggestions
Human decision
- 12Approve / Reject flow for AI-suggested actions
- 13Notes showing which expert took which action
History & reports
- 14History of every action taken
- 15Test and optimisation history
- 16Weekly and monthly reports
- 17Agent activity and trace history
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