Jerrushka
Shopify store redesign, social media management and AI modelling for the fashion label Jerrushkâ, with AI-made model images and videos used across the store and the social feed.
- Client
- Jerrushka
- Agency
- Astro Dijital
- Services
- E-commerce (Shopify)AI ModellingSocial Media
- Technology
- Claude × Shopify MCPVS CodeGeminiHiggsfieldKlingAdobe IllustratorAdobe Photoshop
The brand
Jerrushkâ is a women’s fashion label: feather-trimmed satin sets, blazers and dresses, sold through its own online store.
My role
I redesigned the store on Shopify, produced the AI model imagery and videos, and ran the brand’s social media, so the store and the feed speak the same visual language.
The idea
Use AI modelling instead of a new photo shoot for every collection. One set of images and videos fills the storefront, the category pages and the social feed.
The Shopify store
A redesign of the brand’s online store on Shopify. The homepage opens with the collections, category pages lead with a model image for each line, and product listings stay clean so the clothes do the talking. I worked on the store with Claude connected to Shopify through MCP, alongside VS Code.
- Shopify store redesign
- Collection and category pages
- Product listings
- Claude × Shopify MCP
AI modelling
The model images on the store and in the feed were produced with AI. Each look is placed in its own setting, from a lake to a mountain road, which gives every line a distinct mood while the garments stay true to the real products. Switch the tabs to compare each AI image with the original studio shot of the same piece. Images were generated with Gemini and Higgsfield and finished in Photoshop.
- Model images for the store
- Category and campaign visuals
- Gemini, Higgsfield & Photoshop
AI video
Short vertical videos made with AI for social media and ads. The same looks from the stills move through cinematic scenes, so a single garment can carry a whole campaign. The videos were produced with Higgsfield and Kling.
- Vertical videos for Reels and ads
- Higgsfield & Kling
Social media
Content design and day-to-day management of the brand’s social channels. Posts are planned as a grid, so the feed reads as one editorial spread, mixing AI campaign scenes with clean product shots. Layouts were prepared in Illustrator and Photoshop.
- Social media management
- Feed and campaign design
- AI-made content
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