WordAst
WordAst, a fast Turkish word game with 60-second live duels and a leaderboard. Website, mobile game UI/UX, store release and the CRM behind it.
- Client
- WordAst
- Agency
- Astro Dijital
- Services
- Mobile GameMobile UI/UXWebsiteCRM
- Live
- wordast.com ↗
- App Store
- apps.apple.com ↗
- Google Play
- play.google.com ↗
The product
WordAst is a fast Turkish word game. You join letters into words, race an opponent for 60 seconds and climb the leaderboard.
My role
We handled the whole digital product at Astro Dijital: the website, the mobile UI/UX, the online word race with opponent matching, the store release and the CRM behind it.
The idea
A game that is quick to learn, easy to play and built around Turkish words, with a strong feeling of competition. Not only a mobile game, but a growing community of word racers.
Mobile game
We designed a mobile interface that players pick up fast: letters join with one swipe, every game mode is one tap away and a race against an opponent runs smoothly. Each scenario was designed on its own, from the home screen and the daily puzzle to solo play, the online lobby, the live duel, the score screen, the leaderboard and the rewards. We also ran the release: store preparation, screenshots, app descriptions and the icon system for the App Store and Google Play.
- Home screen & game modes
- Daily puzzle & solo play
- Online lobby
- Rewards
- App Store & Google Play release
Live duel
The online word race is the strongest part of WordAst. Players are matched with an opponent in real time, play a 60-second word duel and race for the higher score. Searching for an opponent, the match screen, the start of the duel, the timer, the scoring, the result and the rematch were designed as one smooth, competitive flow. This takes WordAst beyond a single-player word game and makes it social and live.
- Real-time opponent matching
- 60-second duels
- Scoring & result screens
- Private lobbies
- Rematch flow
Leaderboard & community
Players climb weekly rankings, follow their own progress and compete with others. The country ranking, season badges, player statistics and reward mechanics were designed to strengthen both the feeling of personal success and the feeling of belonging to a community.
- Weekly country ranking
- Season badges
- Player statistics
- Reward mechanics
CRM
To run players, sign-ups, support and operations more efficiently, we planned a CRM that keeps everything in one place. Sign-ups, player status, support requests, in-game feedback, store releases, campaigns and operational notes can all be followed from a single panel that can grow with the product.
Inside the CRM
Players, support and operations in one panel
Players
- 01User sign-up management
- 02Player tracking
Engagement
- 03In-game feedback
- 04Campaign and reward tracking
Support
- 05Support request tracking
- 06Release process notes
Operations
- 07Operations dashboard
- 08Central management panel
One ecosystem
We treated the work not as a website, a mobile interface or a CRM panel on their own, but as one digital game ecosystem where each part supports the others. The same strategy runs through every touchpoint, so WordAst feels consistent, fun and strong wherever a player meets it.
- Digital product strategy
- Website
- Mobile UI/UX design
- Mobile game app
- App Store & Google Play release
- Online word race
- Opponent matching & live duel
- Leaderboard & community
- CRM
- Continuous improvement
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